The war on America's Starbucks
With the latte giant reeling from overexpansion and a softening U.S. economy, doughnut maker Dunkin' Donuts took aim at its upscale rival. Now McDonald's has joined the coffee fray as well. Can Starbucks pull through?
By Joseph V. Tirella
In late 2007, Dunkin' Donuts made a surprising announcement: In a taste test in 10 major U.S. cities, the chain had put its most popular brew up against Starbucks' -- and clobbered the coffee conglomerate, 58% to 42%.